Sunday, January 17, 2010

My rebuttal to Tom Brevoort

As many of you are aware Marvel has announced that they will give out a Siege#3 Deadpool variant cover for every 50 covers of the DC titles that came with the lantern rings in November. In short I don't like this at all. It is a low blow and I'm amazed that DC hasn't striked back, but then again DC has more respect than Marvel. That's not what I'm ranting about now. What I'm about to talk about is how Tom Brevoort, the Executive Editor at Marvel, is responding to complaints. I am going to dissect this interview bit by bit. I will be pulling quotes and statements from the article. A link to the article can be found at the bottom of this post.

"We heard from a number of retailers who got stuck with books chasing rings and decided to do something. We're not making any money on the deal, but we are helping our retailer partners during a tough economic time. Making sure that our retailers can keep the doors open if they tied up a lot of cash on inventory they can't move. We're doing this because we're in the business of selling content rather than Cracker Jack prizes. And we need retailers to be able to keep the lights on and afford to order next month's books. [Marvel won't be accepting trade-ins for unsold Dark Reign and The List books] because there, what we were selling and what the retailers were buying were the books. But DC can if they want to!"

Ok so I have several things that I'm having a problem with in this statement:

  1. If you're a retailer and your stuck with certain books that you don't want anymore then put them in a sale bin or sell them for a buck a piece instead of following along with Marvel's dumb move.

  2. Calling the lantern rings "Cracker Jack prizes" is stupid. Want to know what a cracker jack prize is Marvel? Paper Avengers ID cards and 2010 calenders. Personally I'd rather have a lantern ring instead of a stupid variant cover that won't be worth ANYTHING in the future.

  3. Instead of being sent your competitors books why not have sent back the worthless mini-series that Marvel has shoved down people's throats? Need examples? Oh how about all those Dark Reign mini-series'? That's about 10 or 15 different books right there. Are you scared Marvel? Are you scared that DC might actually surpass you? Is that why you're demanding their books? Cause it sure seems like it.

  4. Also DC won't do a stupid move like this. They actually have respect for their competition.

Originally Marvel was going to make brown Deadpool Corps rings to give away, but then they said that it would be too expensive. Are you kidding me Marvel? You have over half the market share, you have about 15 movies in development, you have thousands of other products such as clothes and toys and you're saying that making the rings will be too expensive? DC was able to make 8 different kinds of rings! And they don't have all the money that Marvel has.

Marvel what happened to you? Every day it seems like more and more of my love and respect for Marvel is being whittled away because of dumb decisions like this. Hey Marvel, if your goal was to force me to buy less of your books and buy more DC books then congratulations... Mission Accomplished. I've decided to only buy a few books from Marvel since they clearly don't need my money or care too much for the fans:

  1. -Invincible Iron Man

  2. -Fantastic Four

  3. -Amazing Spider-Man (only when Dan Slott writes)

  4. -Agents of Atl- oh yeah... they cancelled that book... I may buy Atlas vs. Avengers... it all depends on how much money I have.

Cool! I could use the extra money. I would totally boycott Marvel completely but then I'd be punishing the awesome creators at Marvel (i.e. Matt Fraction, Jonathan Hickman, Jeff Parker, etc.) Marvel is shoo-ing me away... while DC has welcomed me with open arms.

Oh and Marvel... get your heads out of your wallets and start being more like what DC is like right now... you might learn a thing or two.

Click here for the full article!

Let me know what you think of this by leaving a comment! Thanks!


  1. I know what you mean. I bought my first Marvel book (Amazing Spiderman #88) when I was eight years old. That was 40 years ago. Since then I have laughed, cried and cheered Marvel's great books. Many of them helped shape me into the moral person I am now. The classic line "With great power, comes great responsibility." stuck in my head and guided me at times when I may have gone astray, bent to peer pressure or any of the many temptations of life. When I see what Marvel has become today, I feel sad. The powers that be at Marvel would do well to review their characters and discover what made them great in the first place. Then go and do likewise.

  2. I couldn't agree more CBD, I've been reading Marvel for 22 years and they're destroying what I felt for the company. Marvel comics used to be exuberant and fun, now Brevoort and Quesada are snides.

  3. I'm no fan of Marvel anymore. They just don't seem as upright overall as a company. They just ooze of cynical comics (in the very literal sense). I wish that were different. I find myself unable to support anything from Marvel, it's almost like I've been pushed to DC and I find a treasure trove of underrated stuff (not talking about Supes).